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MobiWeb
CRM · WhatsApp · AI — All-in-One

iCRM — The Smarter Way
to Manage Customers

iCRM brings together customer relationship management, WhatsApp Business API communication, and AI automation into one unified platform — so your team can focus on building relationships, not switching tabs.

CRM + WhatsApp + AI —
Three Powerful Tools, One Platform

iCRM eliminates the need to juggle separate tools. Your customer data, communication history, and AI automation all live in one place.

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CRM Core

Customer Relationship Management

Centralise all your customer data, lead pipelines, and sales activity in one structured database — accessible by your entire team in real time.

Lead & pipeline management Customer profiles & history Task & follow-up reminders Team collaboration Sales reporting & KPI Role-based access control
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WhatsApp Integration

WhatsApp Business API Built-In

Communicate with customers directly from the CRM — send WhatsApp messages, view reply history, and manage conversations without leaving the platform.

Two-way WhatsApp messaging WhatsApp templates Broadcast to customer lists Multi-agent inbox Conversation history OTP & TAC via WhatsApp
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AI Automation

AI-Powered Workflows & Chatbot

Let AI handle routine customer queries, qualify leads, and trigger workflows automatically — your team steps in only when it matters most.

AI chatbot (BM, EN, CN) Automated lead qualification Smart follow-up triggers NLP intent detection AI-to-human handoff Workflow automation

From First Contact to Loyal Customer

iCRM manages the entire customer journey — from initial inquiry through to after-sales support — with WhatsApp as the primary communication channel and AI handling the repetitive work.

01

Lead Capture

Customer contacts you via WhatsApp, web form, or QR code — iCRM automatically creates a lead profile and assigns it to the right team member.

02

AI Qualification

The AI chatbot engages the lead instantly — asking qualifying questions, collecting details, and scoring the lead based on your criteria.

03

Sales Follow-Up

Your sales team receives a notification with the full conversation history — they continue via WhatsApp directly from the CRM dashboard.

04

After-Sales & Support

Post-sale, iCRM tracks customer health — AI handles routine queries, triggers renewal reminders, and escalates issues to your team.

Everything Your Team Needs

iCRM is built for Malaysian and Singapore businesses — practical features that your sales, support, and operations teams will actually use every day.

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Lead Pipeline Management

Visual kanban pipeline — drag and drop leads across stages, set priority, assign owners, and track progress at a glance.

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Unified Customer Profiles

Every interaction — WhatsApp messages, calls, emails, notes — stored in a single customer timeline for full context.

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WhatsApp Multi-Agent Inbox

Multiple team members handle WhatsApp conversations from one shared inbox with routing, tagging, and SLA tracking.

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AI Chatbot & Auto-Reply

Deploy an AI chatbot that answers common questions in BM, EN, and CN — 24/7 without manual intervention.

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WhatsApp Broadcast

Send WhatsApp template messages to segmented customer lists directly from the CRM — track delivery and read rates.

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Smart Follow-Up Reminders

Set follow-up tasks and reminders — the system alerts your team at the right time so no lead falls through the cracks.

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Sales & Activity Reports

Real-time dashboards showing pipeline value, conversion rates, team activity, and customer response metrics.

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API & System Integration

Connect iCRM to your existing ERP, POS, e-commerce, or operations system via REST API for seamless data flow.

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Customer Tagging & Segments

Tag customers by industry, region, product interest, or any custom label — then target them with precise campaigns.

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Web Form & QR Lead Capture

Embed web forms or deploy QR codes to capture leads automatically into the CRM with zero manual data entry.

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Role-Based Access Control

Define exactly what each team member can see and do — sales reps, managers, admins each have their own view.

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Mobile-Ready Dashboard

Access your CRM and WhatsApp inbox from any device — designed for teams that work on the go.

iCRM Across Industries

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Automotive Dealers

Manage showroom leads, test drive bookings, and after-sales service follow-ups via WhatsApp.

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Healthcare & Clinics

Patient appointment management, reminder messages, and after-visit follow-up automation.

🏠

Property & Real Estate

Track buyer leads, schedule viewings, and nurture long-cycle prospects with AI follow-ups.

🎓

Education Centres

Student inquiry management, enrolment follow-ups, fee reminders, and parent communication.

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Retail & E-commerce

Order follow-ups, loyalty communication, promotional broadcasts, and customer support.

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Professional Services

Client relationship management, project updates, invoice reminders, and referral tracking.

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Financial Services

Lead qualification, document collection, policy renewal reminders, and client servicing.

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Construction & B2B

Contractor and supplier management, project milestone updates, and quotation follow-ups.

Why Choose iCRM over Generic CRM Tools

Most CRM tools treat WhatsApp as an afterthought. iCRM is built with WhatsApp at its core — because that's where your Malaysian customers actually are.

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WhatsApp-First Design

WhatsApp is the #1 messaging app in Malaysia. iCRM puts it at the centre of your customer communication — not buried in integrations.

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AI Built-In, Not Bolted On

AI chatbot and automation are native to iCRM — not a third-party plugin. Smoother, faster, and fully integrated with your customer data.

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Built for MY & SG Market

Supports Bahasa Malaysia, English, and Chinese. Understands local business culture, working hours, and compliance requirements.

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Powered by Mobiweb WABA

Uses the same enterprise WhatsApp Business API infrastructure that powers Mobiweb's 1,000+ clients — proven, reliable, and scalable.

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Fast Deployment

No months-long implementation. Our team onboards you quickly — from setup to live conversations within days, not weeks.

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Malaysian Data Residency

All customer data is hosted within Malaysia — giving you full confidence over where your data lives.

See iCRM in Action

Request a personalised demo — we'll show you how iCRM works for your industry and team size.